Figuring Out Google Adwords

This week was a particularly big week for me, as I decided to change my whole website and the plan for it.  I started a new website with a new website, shifted from Big Commerce to Shopify.  I’m working through the training videos of entrepreneur, Frank Keeney.  It was a little crazy to do this in the middle of the semester, but I know it’s the direction I’m supposed to go.  I felt like I would be wasting time doing the horse business, when the money-maker was this new option.  I’m excited!  Below is what I learned about writing a good Google Adwords ad.

Here are some tips on creating a successful a Google text ad:

Highlight what makes you unique
Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive.

Include prices, promotions, and exclusives
People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

Include prices, promotions, and exclusives
People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

Include at least one of your keywords
Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.” Learn how to build the best keyword list.

Match your ad to your landing page
Have a look at the page that you’re linking to from your ad (the landing page), and make sure that the promotions or products in your ad are included there. People might leave your website if they don’t find what they expect.

Appeal to customers on mobile
People seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location extensions and call extensions. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.

See how your site scores on mobile-friendliness and speed, and find out how to improve it. Test your site.

Experiment
Create three to four ads for each ad group, and use different messages for each to see which does the best. AdWords rotates ads automatically to show the best-performing ads more often. Learn more about ad rotation.

Check for common ad text mistakes
In order to make sure all AdWords ads are high quality, every ad must meet high professional and editorial standards. That means no  extra    spaces, sTrAnGe CAPITALIZATION, or unclear URLs, to name a few.

The following information only applies to standard text ads. To learn more about expanded text ads and get tips on how to write them, visit our guide.
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